At Kraftier Studio, we understand the importance of a strong visual identity for any business. A well-designed logo and comprehensive identity system can help establish brand recognition and convey a company’s values and message.
Our approach to logo and identity design is rooted in our design first philosophy. We start by conducting in-depth research on your business, industry, and target audience to gain a deep understanding of your unique needs and goals. We then use this information to develop a variety of concept options that reflect your brand’s personality and message.
Our team of experienced designers will work closely with you through the entire design process, from concept development to final revisions, to ensure that the final design not only looks great but also effectively communicates your brand’s message.
We believe in creating a comprehensive visual identity system, not just a logo. We will work with you to develop a consistent and cohesive system that includes typography, color palette, imagery, and iconography, to help you establish a strong visual presence in the marketplace.
Our goal is to create a logo and identity system that not only looks great but also effectively communicates your brand’s message and helps you stand out in the crowded marketplace. So, we take our time, and we are committed to creating a truly unique and memorable visual identity for your business.
Our new logo has received so many compliments and we have seen an increase in our sales since the rebranding. They also provided a great brand identity system which helped us to keep our branding consistent.
Our Process of Developing Logo & Identity Design
At Kraftier Studio, we take a methodical approach to creating a new logo and visual identity system for our clients. Our process includes the following steps:
Discovery: We begin by getting to know your business, industry, and target audience to understand your unique needs and goals. We also research your competitors to identify opportunities for your brand to stand out.
Conceptualization: Using the insights we’ve gathered, we develop a variety of concept options that reflect your brand’s personality and message. We present these options to you and collaborate with you to select the direction that aligns best with your vision.
Design Development: Once the concept direction is finalized, we work closely with you to refine the design and make any necessary adjustments. Our goal is to create a design that not only looks great but also effectively communicates your brand’s message.
Final Deliverables: After the design is finalized, we provide you with a complete visual identity system that includes the final logo in various file formats, a style guide that outlines the use of typography, color palette, imagery, and iconography, and any other necessary assets such as business cards, letterheads, and social media templates.
We believe in keeping you informed throughout the process and involving you in every step of the way to ensure that you are completely satisfied with the final design and that it meets your expectations and goals. Our aim is to provide you with a logo and visual identity system that you will be proud to use for years to come.
Logo Design & Identity Systems
Frequently Asked Questions
Our logo and visual identity system package includes a custom-designed logo, a style guide outlining the use of typography, color palette, imagery, and iconography, various file formats of the final logo for use across different platforms and applications, and a stationary design of choice, including business cards, envelope, and letterhead designs that align with the new visual identity. We will also provide you with the necessary guidelines for the correct usage of the new identity system.
The logo design process typically takes 2-3 weeks, depending on the complexity of the project and the number of revisions needed.
You will receive 3 initial concept options to choose from, and will come with 2 rounds of revisions in total. We will work with you to ensure that your final logo design is one that you are completely satisfied with.
We give 2 rounds of revisions in the quoted price, but additional revisions can be provided with an extra cost.
Yes, you will receive the original design files in various file formats such as AI, EPS, PDF, JPG, PNG, and GIF
Yes, we will assist you in the implementation of the new identity system, from providing guidelines to creating necessary branded materials such as business cards, letterheads, and social media templates.
We conduct thorough research, concept development and revisions before finalising the design to make sure that it is original and unique to your brand.